
Bill Bramanti loves a cold beer. His favorite? Pabst Blue Ribbon. And he wants everyone to know it.
That’s why he crafted a custom coffin for himself – a giant can of Pabst.
The 67-year-old Bramanti doesn’t plan on climbing in anytime soon – except to try it out (“I actually fit, I got in there”) – but he is getting his money’s worth. He likes to throw parties, invite a few buddies, and fill the coffin with ice and – what else – Pabst Blue Ribbon.
The Pabst coffin might raise a few eyebrows, but it’s part of a growing trend in Chicago. People don’t want staid, conservative burials anymore. They want something that shows their own personality, something that reflects the way they lived. And sometimes that personality is a bit eclectic.
Sports Fans, Represent
Dennis Mascari isn’t your typical Cubs fan. A typical fan wears a Fukudome jersey for a day, or slaps on a bumper sticker, maybe does some face painting. But even among the Cubs fanatics, Mascari stands out.
That’s because he’s building a Cubs-themed mausoleum.
“Beyond the Vines” is an outdoor, Cubbie-themed wall of cremation niches at Bohemian National Cemetery on the North Side. The wall, a brick mock-up of the centerfield backstop complete with a “400" in the middle, will hold 280 official Cubs urns. It’s got authentic ivy clippings from the field, a W flag, and a replica of the scoreboard . . . rendered in stained glass. Mascari has a larger goal in all this: to change to process of bereavement.
Mascari, a Chicago native and lifelong Cubs fan, hatched the idea nearly two years ago, after the death of his father. At first, he visited the cemetery often. But seeing “row after row of headstones, with names and numbers” eventually depressed him, and the number of visits fell off.
Mascari felt his father’s nondescript granite mausoleum didn’t communicate his personality. It was his father who brought Mascari to his first Cubs game at the age of five, when grandstand seats cost 60 cents.
“I think people should celebrate life, but also celebrate one’s passing . . . so when you go to a cemetery, you feel a lot less gloomy and depressed. You remember all the good times you shared together.”
Mascari’s monument opens April 14th (coincidentally, the start of the baseball season), and he’s already got orders piling up.
So Maybe It's Not a New Concept . . .
Some people might remember the story of Willy the Wimp and the Stevie Ray Vaughn song it inspired:
Willie the Wimp was buried today,
They laid him to rest in a special way.
Sent him off in the finest style
That casket-mobile really drove 'em wild
Southside Chicago will think of him often
Talkin' 'bout Willie the Wimp and his Cadillac coffin . . .
Willy’s coffin was a sight to see – with flowers for wheels and a distinctive Cadillac grille in the front, Willy the Wimp’s burial is probably the most famous “weird” Chicago burial. And arguably, it was Willy the Wimp’s burial almost 25 years ago that gave rise to this growing trend.
. . .But It Sure Is Gaining in Popularity
Statistics for the number of offbeat burials happening in Chicago are hard to come by, because numbers aren’t kept for this sort of thing and people generally keep their own funerals private. But Rob Plumber, a caretaker at Bohemian National Cemetery, agrees that they are on the rise.
“Between the Cubs mausoleum and the [Pabst] coffin, there’s been a lot of interest lately,” he says. He says the number of “funny” burials at Bohemian has risen steadily in the past few years, citing people getting “more creative” with their funeral arrangements.
More Bang For Your Buck
One reason may be the sky-high prices of funeral services. Bob Kuenster, of Thompson & Kuenster Funeral Home in Oak Lawn, says a typical interment service costs a little under $5,000 - not covering the casket, vault, flowers, or other merchandise. A casket can cost anywhere from $2,000 to $10,000 – add in a headstone and a vault, and a burial can easily cost as much as a new car.
For this kind of money, people don’t want a cookie-cutter burial. They want to stand out. They want something special. And in increasing numbers, people want to stamp their own personality on their headstones.
But Mascari says there are limits. Many people have suggested that he build a White Sox-themed wall next to “Beyond the Vines.” Mascari draws the line there.
“I want Cub fans to rest in peace,” he jokes.
(AP Photo/Mary Compton)