It's not a Slanket

It's a Snuggie!

If you watch cable TV, especially at odd hours of the day/night, chances are you've seen the Snuggie. It's a simple solution to an everyday problem - people want to be warm and tucked in under a blanket, but also want to use their hands. So along came the Snuggie . . . the blanket with sleeves!


(My favorite part is "Great for outdoors!" at about the 1:15 mark - what would you do if you saw a Snuggie-clad family at a sports event? If you said run, you are correct)

An earlier edition of this very same product, the Slanket, has been sold in SkyMall for years. I've laughed about it on countless flights. The brilliance of that name alone made me want to buy one. Apparently ridiculous TV ads are more useful in persuading buyers, however, as there are now over 4 million Snuggies in living rooms across the country.

Of course, the TV spot above has a few spin-offs - including one scored by "O Fortuna" from Carmina Burana.

There's even . . . wait for it . . . a Snuggie pub-crawl in Chicago this April. I can just picture a cultish group of Snuggie-fans, dressed in their ankle-length druid robes, hailing cabs on Division.